SUNSKI
I led the creation of all content and visual design, including brand identity, wholesale materials, print collateral, influencer packaging, email marketing campaigns, web design, and social media content. From developing initial mood boards and color palettes to sourcing set design and wardrobe, I managed every detail of photoshoots and campaigns. I also produced storyboards and mocks, provided on-set art direction and styling, and conceptualized the ongoing evolution of the brand’s photographic and graphic design standards. In addition to managing the Instagram feed and stories, I strategized email marketing initiatives, leveraging A/B testing to establish best practices and design templates for improved engagement and performance.
Area of Focus
Art Direction + Visual Design
Year
2017-2019
Website
Tools used
Adobe Suite, Capture One, Sketch, Mail Chimp
Services
Styling, branding, web design, digital marketing, email marketing, production
Email Marketing
These email campaigns were crafted to embody the adventurous and eco-conscious spirit of the Sunski brand while driving engagement and conversions. Each email features vibrant imagery, clean layouts, and compelling messaging designed to highlight the functionality, style, and sustainability of Sunski sunglasses. Seasonal promotions and lifestyle-focused content resonate with the brand’s outdoor-loving audience, creating a strong connection between the product and their values. By incorporating bold calls-to-action and visually engaging designs, these campaigns successfully captured the essence of Sunski’s mission and inspired customers to gear up for their next adventure.
Product launch: Mattina
For the Mattinas campaign, I directed the art, styling, and visual design to capture a spirit of fearless self-expression. Shot in Ojai, the visuals paired desert-inspired wardrobe and iconic locations to highlight the product's chic and adventurous vibe. The campaign combined lifestyle imagery with subtle nods to timeless elegance, creating a cohesive and engaging story across digital platforms.
Product launch: Topeka
I directed the art, styling, and visual design for the Topeka campaign, capturing the active and adventurous spirit of the Topeka sunglasses. From crafting the mood board and sourcing wardrobe to selecting rugged outdoor locations in Santa Cruz, I ensured the visuals showcased the performance-focused and durable design of the product. The shoot emphasized dynamic movement, blending outdoor activities like mountain biking and hiking with lifestyle moments to highlight the versatility of the shades. The resulting imagery and campaign materials brought the Topeka story to life, resonating with an audience that values both style and functionality.
Product launch: Volante
I led the art direction, styling, and visual design for the Volante campaign, crafting a narrative that seamlessly blends coastal adventure with urban sophistication. From conceptualizing the mood board to selecting wardrobe and sourcing locations, I ensured every detail reflected the versatile and stylish essence of the Volante sunglasses. The shoot spanned iconic coastal and cityscapes, balancing natural elements with modern aesthetics to highlight the product's adaptability. The resulting visuals, paired with clean and engaging design, brought the campaign to life across digital platforms, capturing the spirit of freedom and confidence inherent to the brand.
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