BLOOMTHAT
I led the creation of content and visual design across multiple channels, including brand design, print collateral, influencer packaging, email marketing campaigns, web and app design, and social media content. Integrated personal hand-lettering into the branding for a cohesive, unique aesthetic across all customer touchpoints. Directed and styled photoshoots and videos, overseeing set design and sourcing, while also conceptualizing and crafting mood boards for campaigns. Additionally, managed the Instagram feed and stories, ensuring a visually compelling and consistent social media presence.
Area of Focus
Creative Strategy/Direction + Design
Year
2015 - 2017
Website
bloomthat.com (does not exist anymore)
Tools used
Adobe Suite, Capture One, Mail Chimp
Services
Styling Production Web design
Digital Marketing Brand Design
Product Launches
Email Marketing
These email campaigns are designed to drive engagement and conversions by blending vibrant visuals, compelling product showcases, and timely, themed messaging. Each email features personalized touches, including my custom hand-lettering, which adds a unique and approachable element to the design. This hand-crafted style ties seamlessly into the brand’s voice, enhancing seasonal promotions, partnerships, and special occasions like National Friendship Day, National Cookie Day, and holiday gifting. The combination of hand-lettering and curated visuals creates a cohesive and memorable customer experience, reinforcing the brand’s approachable yet polished identity.
Advertising
These visually engaging ads were designed to highlight BloomThat’s playful and inviting brand identity while showcasing their floral offerings in creative, relatable ways. Each ad pairs vibrant blooms with curated props and settings, aligning with themes like celebrations, gratitude, and standout personality traits such as "Best Dressed" or "Most Friendly." Custom hand-lettering was incorporated into the designs to add a warm, personal touch that connects with viewers. The strategic use of bold colors, clean layouts, and whimsical messaging ensured the ads resonated with the target audience, driving both engagement and brand recognition.
Social Media
These designs were seamlessly integrated into BloomThat’s social media strategy, creating a cohesive and eye-catching presence across platforms. The playful visuals and custom hand-lettering captured attention in feeds, while the relatable themes encouraged sharing and engagement. By aligning with seasonal moments and everyday celebrations, these posts not only showcased the brand’s offerings but also strengthened its connection with followers, driving both brand loyalty and social interaction.
Lookbook
This lookbook was designed to bring the brand's story to life, showcasing its offerings through a thoughtful blend of vibrant visuals and refined layouts. Each section is carefully crafted to highlight different themes, from seasonal palettes and product categories to unique applications like academics, events, and faculty appreciation. The use of floral imagery paired with modern typography creates an elegant yet approachable aesthetic that captures the brand’s essence.
Color swatches and curated arrangements are integrated to inspire creativity and demonstrate the versatility of the products. The lookbook also emphasizes storytelling, connecting each visual element with the emotional and functional value of the brand’s offerings. From concept to completion, this project reflects a cohesive vision, blending beauty, functionality, and inspiration in a format that resonates with diverse audiences.
Method Home x Bloomthat
One of the most notable partnerships at BloomThat was with Method Home. For this collaboration, we designed a custom bloom bouquet to complement the launch of their newest soap collection. I spearheaded the creation of all imagery, email campaigns, and social media content for this launch, which strategically aligned with the Back-to-School marketing season. This partnership seamlessly blended both brands’ aesthetics, creating a cohesive and visually engaging campaign that resonated with our shared audiences.
