About Me

ADRIANA ROJAS

A San Francisco-based Visual Designer and Associate Creative Director with a passion for captivating visual experiences and accessibility for all users. Friends call me pistol— because I’m a spitfire.

With over 15 years of experience shaping brands in B2C and B2B industries, my passion always lies at the intersection of artistry and timelessness with a focus on the user experience—where brands are not only visually striking but also authentically human and accessible.

For five transformative years, I led the evolution of Apostrophe, turning it from a “glass skin” prescription skincare concept into a celebration of real skin and real humans. Through bold visuals, inclusive storytelling, and a trusted voice, I redefined what it means to connect with diverse audiences authentically.

Whether it’s leading creative teams, shaping compelling brand identities, designing intuitive user experiences, or innovating in product development, I thrive on transforming vision into reality. My approach focuses on creating work that not only stands out visually but also resonates deeply with audiences—offering seamless, meaningful interactions that elevate the user experience.

Let’s collaborate to bring a fresh perspective to your brand and craft impactful, user-centered solutions together.